Free download · 24 pages · No fluff
Run your first email list swap in the next 14 days.
Get the exact 7-step process, copy-and-paste partner pitch, a printable checklist, and answers to the 12 questions every new swapper asks — in one free PDF.
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- 7-step getting-started process
- Partner outreach template
- 12 FAQs answered plainly
- Printable one-page checklist
What's inside the playbook
Short on theory, long on practical steps. Read it in 25 minutes, act on it the same day.
The 7-step process
From preparing your list to following up after the send — every decision spelled out, with the reasoning behind it.
Templates that convert
A partner pitch email and the swap email itself, written to be stolen verbatim.
12 honest FAQs
Will subscribers leave? How often is too often? What if my list is smaller? Answers without the hand-waving.
Printable checklist
Six sections, ~30 items. Tear out the last page and tick boxes until your first swap is live.
Written for the non-marketer
If you run a newsletter, coaching practice, indie SaaS, course, or small media business with a list between 500 and 100,000 subscribers — this guide is for you. No jargon, no funnels, no growth-hacker theater.
Ready when you are.
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