Privacy Policy

At SwapMyList, we take your privacy seriously. This Privacy Policy explains what information we collect, how we use it, and the steps we take to keep it safe. We have written this in plain language so anyone can understand it — no legal degree required.

What information we collect

We only collect the information we need to run the service:

• Account information: When you sign up, we collect your name, email address, and a password (stored securely and never readable by us).
• Profile information: Information you choose to add to your public or private profile, such as your newsletter name, subscriber count, niche, and website.
• Usage data: Basic information about how you interact with the site, such as which pages you visit and what features you use. This helps us improve the product.
• Communications: Messages you send us through support channels or feedback forms.

How we use your information

We use your information for a few simple reasons:

• To provide and maintain the SwapMyList service (matching you with list-swap partners, managing your profile, etc.).
• To send you important updates about your account, security alerts, or changes to our policies.
• To respond to your questions and support requests.
• To understand how people use the site so we can make it better.

We do not sell your personal information to anyone. We do not use your email list for our own marketing. We do not share your data with third parties for advertising purposes.

How we protect your information

We take security seriously:

• All data is transmitted over encrypted connections (HTTPS/TLS).
• Passwords are hashed using industry-standard methods — we cannot read them.
• We use role-based access controls to limit who can see what data inside our systems.
• We regularly review our security practices and fix issues promptly.

Cookies and tracking

We use basic cookies to keep you logged in and remember your preferences. We do not use cookies to track you across the web or build advertising profiles. If we add analytics tools in the future, we will use privacy-respecting options and update this policy.

Your rights

You have control over your data:

• Access: You can view the information we hold about you at any time by visiting your profile settings.
• Correction: You can update or correct your information whenever you like.
• Deletion: You can delete your account, and we will remove your personal information from our systems within 30 days. Some data may remain in backups for a limited time for technical reasons.
• Export: You can request a copy of your data in a common format.

Third-party services

We use a few trusted services to run SwapMyList (for example, a cloud database provider and an email sending service). These providers only process your data on our behalf and are contractually bound to protect it. We do not allow them to use your data for their own purposes.

Changes to this policy

If we make significant changes to this Privacy Policy, we will notify you by email or through a notice on the site. Minor updates (like fixing a typo) may be posted without notice.

Contact us

If you have any questions about this Privacy Policy or how we handle your data, please reach out to us through the contact options on the site.